CASE 02
Event & Experience
Designing a flexible global event system across New York, London, Singapore, Dubai, and Cannes Lions.
The Brand Safety Summit Series needed to feel recognizable as one global brand while adapting visually to each market, venue, audience, and event format.
ROLE
Creative Direction & Design
SCOPE
Stage Design · Signage · Environmental Graphics · Digital Displays · Collateral
SERIES
Brand Safety Summit Series
MARKETS
New York · London · Singapore · Dubai · Cannes Lions
OVERVIEW
As the Brand Safety Summit Series expanded across global markets, the event experience needed a system that could scale without becoming repetitive.
I developed and applied a flexible visual framework across stage design, venue signage, digital displays, printed collateral, and attendee materials. Each market used the same core brand foundation, but color, tone, and visual emphasis were adjusted to better fit the location and event context.
The result was a global event experience that felt consistent, elevated, and tailored – not copied and pasted.
GLOBAL EVENT TOUCHPOINTS
Attendee Materials
Badges, programs, and printed collateral designed as part of the full attendee experience.
WAYFINDING
Directional signage built to guide attendees while reinforcing the event identity.
EVENT SWAG
Branded merchandise designed to extend the visual identity beyond the event environment.
PARTNER SIGNAGE
Co-branded displays and sponsor integrations designed to maintain consistency across partner touchpoints.
THE IMPACT
OVER
GLOBAL MARKETS
New York, London, Singapore, Dubai, and Cannes Lions.
OVER
YEARLY ATTENDEES
Senior-level leaders across brands, media and tech.
OVER
INDUSTRY PARTNERS
Collaboration across leading brands, platforms, and agencies.
OVER
UNIQUE EXPERIENCE
Designed to inspire conversations and drive meaningful connection.
PREVIOUS PROJECT
Brand Systems
NEXT PROJECT
Campaign Systems
LET'S WORK TOGETHER
EMAIL
sara.a.trout@gmail.com
LOCATION
Loveland, CO
LINKEDIN
/in/sara-trout-0416/