CASE 03
Campaign
Systems
Building scalable campaign assets and
promotional systems designed to maintain
consistency across social, digital, partner, and
vent marketing touchpoints.
ROLE
Creative Direction & Design
SCOPE
Campaign Design System
MARKETS
New York · London · Singapore · Dubai · Cannes Lions
THE CHALLENGE
As the Brand Safety Summit expanded globally, promotional campaigns needed to remain cohesive across markets while adapting to different audiences, timelines, partners, and platforms.
THE SOLUTION
I developed a flexible campaign system built to support event launches, social promotion, partner marketing, and ongoing audience engagement. Shared visual foundations created consistency across campaigns while allowing each market and initiative to feel timely, tailored, and platform-specific.
CAMPAIGN ECOSYSTEM
EMAIL & SOCIAL CAMPAIGNS
Launch announcements, countdown graphics, speaker reveals, and promotional assets designed for consistency & engagement.
PARTNER PROMOTION
Co-branded campaign assets created for sponsors, media partners, and collaborative event promotion.
DIGITAL ADAPTABILITY
Flexible layouts optimized across formats, aspect ratios, placements, and evolving campaign needs.
EVENT STORYTELLING
Campaign visuals designed to extend the event experience beyond the venue through digital content and audience engagement.
CAMPAIGN TOUCHPOINTS
Event Registration Promotion
Speaker Social Announcement
Speaker Email Announcement
Session Social Announcement
Email Campaign
Countdown Social Graphic
Partner Promotion
Social Engagement Graphic
THE EVENT - CAPTURED
Brand Safety Summit at Cannes Lions
A recap highlight reel capturing the energy, atmosphere, and global presence of the Brand Safety Summit at Cannes Lions.
Designed to extend the event experience beyond the venue while reinforcing the summit’s evolving visual identity.
WHY IT MATTERS
A cohesive campaign system strengthened the BSS brand across every stage of promotion — from launch announcements and partner campaigns to social engagement and event storytelling.
GLOBAL events
New York, London, Singapore, Dubai, and Cannes Lions.
touchpoints
Across 100+ applications spanning events, digital, print, and partner materials.
PREVIOUS PROJECT
Event & Experience
NEXT PROJECT
Editorial & Content
LET'S WORK TOGETHER
EMAIL
sara.a.trout@gmail.com
LOCATION
Loveland, CO
LINKEDIN
/in/sara-trout-0416/