CASE 01
Brand Systems
Evolving the Brand Safety Summit identity into a scalable
visual system tailored across global markets, campaigns,
and live experiences.
ROLE
Creative Direction & Design
SCOPE
Brand Identity Evolution 2023
MARKETS
New York · London · Singapore · Dubai · Cannes Lions
THE CHALLENGE
As the Brand Safety Summit Series expanded across New York, London, Singapore, Dubai, and Cannes Lions, the visual identity needed to evolve – flexible enough to adapt across markets while maintaining a cohesive global presence.
THE SOLUTION
I developed a modular visual system anchored in clarity, energy, and adaptability. Shared typography, gradients, and structural design elements created consistency across markets, while regional applications allowed each event to feel tailored to its audience and environment.
BRAND EVOLUTION
THE SYSTEM
COLOR PALETTE
TYPOGRAPHY
PATTERN
MODULARITY
Built as a flexible framework that scales across formats, touchpoints, and environments.
ADAPTABILITY
Shared visual foundations with room for each market to reflect its audience and context.
GLOBAL FLEXIBILITY
Designed to work seamlessly across
regions, partners, venues, and evolving
event needs.
WHY IT MATTERS
A unified visual identity elevated the BSS brand across every interaction — building trust, recognition, and long-term equity through a system designed to scale across global events, partners, and evolving formats.
GLOBAL events
New York, London, Singapore, Dubai, and Cannes Lions.
touchpoints
Across 100+ applications spanning events, digital, print, and partner materials.
NEXT PROJECT
Event & Experiences
LET'S WORK TOGETHER
EMAIL
sara.a.trout@gmail.com
LOCATION
Loveland, CO
LINKEDIN
/in/sara-trout-0416/